Unlike classic policies with its complex games, all sorts of unions, principles and relations with those who are unlikely to inflict damage are simple and primitive. Public diplomacy Public diplomacy differs from traditional diplomacy, which is carried out by people with a special profession (diplomats, politicians). Public diplomacy is a means by which the government of one country tries to influence the society of another country. It is the ability to achieve goals through attractive offers, rather than bribery and coercion.